American Amusement Arcades, “triple A” for short, is amongst the largest, most-established and progressive operators of coin-operated amusement equipment in the United States. Our products include, but are not limited to, the latest in electronic dart machines, state-of-the-art jukeboxes and sound systems, pool tables, arcade games, photo machines, and ATMs. The equipment is leased to local business establishments under a profit-sharing agreement.
AAA currently serves over 300 locations of all types and sizes in the Twin Cities Metropolitan area, mainly restaurants, bars and family fun facilities or amusement parks. We maintain equipment, manage cash, and provide services to promote play which increases profits.
About Lieberman Companies
Lieberman Companies is a family-owned business specializing in the coin-operated amusement and vending industries. With over 100 years of experience, spanning four generations of ownership, the Lieberman name is recognized as an industry leader.
Lieberman Companies distributes amusement, vending and other equipment relevant to our marketplace, previously under the names of Lieberman Music and Viking Vending.
The amusement division distributes coin-operated amusement equipment of all types including arcade games, jukeboxes, foosball games, pinball machines, darts machines and redemption games. We represent the most popular game developers in the industry and feature the latest technology including digital internet-downloading jukeboxes and on-line tournaments.
The vending division represents the top manufacturers in the world. From large operators to new people in the vending industry, Lieberman Companies offers custom equipment packages for all types and sizes of locations. We back up our sales with excellent training programs and quality prep of the machines.
ATMs are the fastest growing sector. Lieberman Companies distributes WRG, Triton, and Nautilus Hyosung machines and handles processing for customers. We are a certified Independent Service Organization (ISO).
The company's corporate headquarters facility, located in Bloomington, Minnesota, offers a “one-stop-shop” from equipment sales – to service – to finance.
Lieberman Companies’ 100-year history begins in 1907 when Samuel Lieberman, a Lithuanian immigrant to Minnesota, started Twin City Novelty, a small business servicing coin-operated machines in western Minnesota bars and restaurants. “He was new to the country so he went out and scraped it on his own,” says Chairman Steve Lieberman, 71.
After Samuel died in 1938, his son Harold took the business to the next level forming Lieberman Music Company (LMC), a jukebox distributor. LMC also sold 78 and 45 rpm records to customers through an in-house record one-stop. An additional division, Viking Vending, distributed food and drink machines.
Harold’s sons David and Steve worked for their father during the summers but they had officially joined LMC with their brother-in-law Harold Okinow by the early ‘60s. The team began regional record distribution and continued on to sell records to small stores across the country. They also opened arcades in shopping malls featuring snack bars (one of which was in Southdale, the first indoor mall in America). The hotdogs were a hit and a chain of national mall-based restaurants called Carousel Snack Bars (CSB) was born. Harold Lieberman looked at the snack bars as a fluke. Says Steve: “My dad was modest. He said the things he tried always failed and the things he came upon accidentally succeeded.”
When stores across the United States started selling records, they turned the one-stop into a full-fledged “rack-jobber” that distributed records and cassettes to smaller operators in the region. This business was coined Lieberman Enterprises (LE). “One of the early records we distributed was Lawrence Welk,” recalls David, 74. “And we eventually helped break Johnny Mathis.”
After Harold Lieberman’s unexpected death in 1967, the company moved from their downtown Plymouth Street location to a 75,000 square-foot space on Penn Ave in Bloomington. The brotherly camaraderie between David, Harold Okinow and Steve worked. “We never wrangled,” says David.
By the mid ‘80s, LMC was distributing to over 400 accounts, CSB boomed to 274 stores, and LE began operating record and tape departments in over 2000 stores including major outlets like Mass Merchants and Wal-Mart. LE eventually grew to be the second largest record merchandiser in the country. In 1991, at the height of its success, it was sold and David and Harold Okinow retired. Harold Okinow passed away in 2002.
Fourth generation Liebermans Dan, 44, and Hal, 39, (Steve and Sheila’s sons) stepped in. Dan, who is now Vice President, took over marketing for CSB that same year. Dan also headed Mazzco, a parts division, and is now focusing on business development. “I have already eaten my lifetime quota of hotdogs,” Dan laughs.
Having worked for LMC since 1994, Hal is President managing both the Bloomington office and the LMC/Viking Vending distribution office in Milwaukee, which handle 500 accounts in Minnesota, Wisconsin, Iowa, North Dakota, South Dakota and Michigan. Hal also oversees a 300-customer Twin Cities route, American Amusement Arcades.
From their vantage point, David and Steve are philosophical as they reflect on the past century. “It’s the style of doing business that makes me proud,” says David. “We treat our employees like a second family.” Steve agrees adding: “Most businesses don’t last beyond a second generation…I feel privileged that I’ve been part of this one.”
Just like their predecessors, Hal and Dan want the Lieberman Companies family to continue making history. Says Hal: “We want to keep Lieberman Companies going for 100 more years!”
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